One of the hardest parts of any successful limo company is customer retention and sales. While specific livery software can help improve the overall operations of your business, it will always take some extra finesse and skill to continue to grow your base. 

Thankfully, it is certainly possible. There are a number of tools and tricks you can use to keep customers coming in, especially as competition heats up in the space. Here are three tips to attract new customers to your limo company this summer:

1. Do some research
The first step toward a larger customer base is a bit of internal research. Specifically, you need to figure out exactly who your target audience is and what they want out of a limo company. While limos are desirable modes of transportation for several big events – proms and weddings, for example – they are still sought after in other areas. Figure out where this is by analyzing your existing customers that come to you year-round. Why are they using your company? Consider sending out surveys to current clients for some feedback. Learn what they like, and then you know what you can highlight in your marketing, promotions and sales efforts.

Looking at your business expenses is a great way to attract new customers.

2. Review your finances
Believe it or not, an introspective look at your company's finances can actually help you attract new customers this summer. For instance, think about your margins. Where does your money go on a monthly or quarterly basis? How much are you investing in employee salaries and benefits? Fleet maintenance? Day-to-day operations? Odds are, there's an expense in there somewhere you can trim or cut. And once you find this expense, that means you now have a larger margin to in turn invest back into your sales and marketing efforts. And that is when you can start to bring in new customers.

3. Offer rewards and perks
Finally, one smart and simple way you can bring in new customers is with a bit of loyalty. Many top companies in all industries have rewards programs – you should as well. For example, you can have a program in place where repeat customers earn discounts. Or, you can host community events for return clients like potluck dinners or charity fundraisers. The possibilities are endless, but the overall message is that you value your customer base. Show them that. Once that happens, new customers will see the value of using your limo company over a competitor, and you'll start to grow this summer.