Improve Your Email Delivery Rate
- Posted By: stephanie LMC
- Tags: Tips and Tricks
Limo Anywhere users collectively send out an average of over 100,000 emails each day. Over 99% of these are delivered to the end user with no problem. However, there are some issues where the email, despite being properly sent, is not received by the end user. While it can be frustrating to experience difficulties with email delivery, there are a few steps you can take to improve this.
- Ask Your Clients to Add Your Email Address to Their Safe Sender List
Next time you sign up for an account with your email address or purchase something online, take a look at the confirmation email you receive. You might notice language to the effect of “To ensure future delivery of emails, please add us to your safe sender list or address book.” It is a best practice in email marketing and may reduce your chances of going to a client’s spam folder.
- Whitelist Sending Email IP Addresses
For larger organizations, it might be easier to instruct your client to contact their IT department or email host to allow emails sent from Limo Anywhere’s sending IP address to be delivered to the recipient.
Here’s what you might say to your client: “Communication is important to us, and we’d like you to be able to receive emails from our reservations system related to your account with us, such as confirmations, status updates, invoices, and receipts. To ensure these emails reach your inbox, please ask your IT department or email host to allow emails from the following IP addresses associated with Limo Anywhere:
Thank you for traveling with [My Amazing Chauffeured Car Service].”
- Sender Policy Framework (SPF) Error
An SPF error means your email was rejected by the recipient’s email server due to how the sending email’s domain settings are configured. This is a setting that can be repaired or adjusted in your own website’s Domain Name System (DNS) Records by adding the appropriate TXT record.
SPF is a DNS record a domain owner publishes that contains a list of servers from which they send email. The idea is that a receiving server sees an email from the sender’s domain and checks the list of legitimate sources for that domain. If the server the email came from isn’t on the list, the receiving server knows it’s not legitimate. This can sometimes mean that emails sent from third-party applications (ex. Limo Anywhere, MailChimp, Constant Contact, etc.) may be falsely flagged by the recipient’s server for appearing to be a spoofed email. These flagged emails won’t always wind up in the recipient’s spam folder and frequently they wind up in quarantine without notifying the sender or recipient.
This screenshot shows what your SPF record might look like, but this will vary based on where your domain was authenticated and where your website is hosted:
The solution is to add the appropriate SPF record at the domain-level, so you will need to contact whoever hosts your domain and ask them what steps you would need to take to make sure that your SPF records are updated appropriately.
Here’s what you might say to your IT department/webmaster: “A few of our clients are reporting issues receiving the emails that we send to them through Limo Anywhere. Can you confirm that the SPF records are properly configured in our DNS records?”
As always, if you have questions or need further assistance, please reach out to Support at 1-888-888-0302 x2.