Limo Marketing Planning Tool

How many booked rides must your marketing generate to pay for itself?

Enter three business assumptions to calculate contribution margin and break-even bookings. Add actual attributed bookings later to estimate marketing ROI.

Limo Marketing ROI & Break-Even Calculator

The default example uses $250 in collected revenue, a 30% contribution margin, and a $350 monthly marketing investment.

Your assumptions

Update the numbers below, then select Calculate My Break-Even to refresh the results.

Average collected revenue per completed booking

Use the average revenue recognized by the business for the ride type you want to grow.

Estimated contribution margin after variable ride costs

Contribution margin is what remains after driver pay and other ride-level costs. It is not company net profit.

Total monthly marketing investment

Include the management fee, media spend, and any other recurring costs required to run the effort.

Additional completed bookings attributed to the marketing Optional

Enter completed bookings that probably would not have occurred without the marketing. Enter 0 when the campaign produced none.

The calculator uses the values currently entered above. Your information is not submitted or saved.

Initializing calculator…

Your results

Break-even is planning math. Estimated ROI appears only after attributed bookings are entered.

Estimated variable cost per booking $175.00 Collected revenue less contribution margin.

Contribution margin per completed booking $75.00 30.0% contribution margin

Additional completed bookings needed to break even 5 4.67 exact bookings, rounded up. Based on a $350.00 monthly marketing investment.

At a contribution margin of $75.00 per completed booking, a monthly marketing investment of $350.00 would need to generate 5 additional completed bookings to break even.

What each result means

The calculator deliberately separates contribution margin, break-even bookings, and measured marketing ROI.

Contribution per booking

The amount one additional completed booking contributes after variable ride costs.

Revenue × contribution margin %

Break-even bookings

The whole number of additional completed bookings required to recover the monthly marketing investment.

Marketing investment ÷ contribution per booking

Estimated marketing ROI

Calculated only when attributed incremental completed bookings are entered.

(Attributed contribution − marketing cost) ÷ marketing cost

Planning limitation: This calculator is not a forecast or guarantee. Results depend on the inputs, attribution method, market conditions, conversion process, service quality, and operational capacity. Include added overtime, farm-out expense, dispatch labor, vehicle capacity, or other costs that rise with added volume.

Now evaluate whether customers can find and book you.

Once you know the break-even target, the next step is reviewing your website, local visibility, booking path, and the marketing channels most likely to create profitable completed rides.

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