• August 9, 2018

New Ways to Market Your Ground Transportation Business

  • Posted By: Vanesha Jaiswal

Digital marketing and social media have altered the way modern companies grow their businesses. More and more business owners are turning to marketers who are familiar with the constantly developing world of digital marketing. To capture and funnel business for ground transportation, one’s business must be unique, sometimes edgy, and most definitely capable of gathering the attention of the target market. Here are some effective methods to reach high-end travelers who seek luxury transportation.

Instagram

As social media expands, people are moving onto Instagram and utilizing the platform’s layout to showcase the highlights of their lives through images. Instagram remains at the forefront of the everyday consumer who might want to book a special transportation service at any location worldwide. Instagram ads should be attention-grabbing and intrigue the consumer to click further, while video ads are also becoming increasingly popular as another way to connect with clientele.

LinkedIn

Staying on top of the changing landscape is crucial and websites like LinkedIn have helped to establish that. Marketing on LinkedIn can be formulated to reach those specific individuals who are CEOs, sales executives, and other elite travelers within a company. Focusing on advertisements that reach the audience you want is easily done through clear-cut parameters and can progress to further lead generation.

YouTube

What better way to market than through entertaining online videos? As one of the most visited websites in the world, YouTube is the perfect way to capitalize on video advertisements demonstrating your unique capabilities as a business.

Pinterest

Not just for recipes or home decorating, Pinterest is a great platform for your business to grow and thrive. Users search for travel tips, transportation ideas, tourist information, and more. By spending a bit of time building your Pinterest board and populating it with ideas that go along with your main business focus, you can reach hundreds of new potential customers.

Think outside the box when marketing in the future by utilizing these various digital marketing platforms and combining them with your streamlined LimoAnywhere software services to network and build your business!